Rivera Rhythm aka Edwin Rivera is one of the most influential artist in today's Latin dance & music scene. With a career spanning over two decades, He has made quite the impact as a dancer, dj and music producer throughout the world. Born & raised in the Bronx NY of Puerto Rican decent, Rivera has geared his dance & music career in a way that has allowed him to perform at some of the biggest festivals throughout the world.
"I like to describe my dj sets as a unique experience that delivers pure authenticity to my roots” as described by Rivera himself. “Uniqueness”, “experience” and “authenticity” are the three things he's revolved his career around. Which is why Rivera's career continues to thrive in today's music & dance industry. Rivera specializes in Salsa/Mambo, Deep House, Latin, Salsa electronic dance fusion, Moombahton, Trap, Progressive house and Twerk music. When Rivera Rhythm arrives the place comes alive.
Rivera works closely with Noel Lee of Monster Products creators of beats by Dre headphones as a director for MONSTER PRODUCTS Latin Initiative, "Monster The sound of Latin".
Rivera is the artistic director to some of today's premiere Latin dance festivals in the world, The New York International Salsa Congress, The Texas salsa congress, The Baltimore salsa & bachata congress, the Japan salsa congress, The Maui Salsa & Bachata Congress and The Mother City Latin dance festival in South Africa. He was the former producer of the 2nd longest running Latin dance festival in the world, "The Los Angeles salsa festival" and the largest Latin dance dance competition the world, "The world Latin dance cup". He also produces the only youth Latin dance festival in the world, "The Children teen salsa congress" in San Juan Puerto Rico.
Rivera became the first organizer to produce the first ever live stream latin dance & music festival on its own platform, "Sigue El Sol Fest".